Chick-Fil-A has a concession store located in the glitzy Mercedes-Benz Stadium in Atlanta which is hosting Super Bowl LIII.
But a more than 70-year-old rule doesn’t allow the franchise to be open when the $1.5 billion stadium has its chance to host the mega event.
The chain’s founder, Truett Cathy, set the policy of closing on Sundays when he started the restaurant chain in Hapeville, Georgia, in 1946 to give his staff some rest.
“Having worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose — a practice we uphold today,” Chick-Fil-A’s website reads.
Mr Cathy also penned the policy based on his dedication to Christianity.
Thank you for asking! Chick-fil-A will remain closed on Sunday. We would love to see you Monday-Saturday though!— Chick-fil-A, Inc. (@ChickfilA) January 29, 2019
Chick-Fil-A, known for it’s range of fried chicken and waffle fries, has made exceptions to the strict Sunday rule in the past.
In late 2017 when travellers were stranded in Atlanta at the Hartsfield-Jackson Airport, the chain opened to feed a community in need, according to a company spokeswoman at the time.
The fast food chain also made an exception in 2016 to provide meals for people donating blood in the wake of the mass shooting at the Pulse nightclub in Orlando.
But despite the flurry of fans to the Atlanta stadium, the concessional stand won’t be open and the franchise was praised for putting principles before profits.
The stand was transformed into a Fries Up outlet which, as the name suggests, sells a range of french fries with various toppings.
Chick-Fil-A defended the decision to place a store in a stadium designed for a sport which most commonly plays on Sundays when the arena was built.
“We’re open for about 100 events a year that happen right here at the stadium,” franchise operator of the Chick-fil-A at Mercedes-Benz Stadium, Jonathan Hollis, said in a statement on the company’s website.
“We have Atlanta United soccer games, concerts, college football games, high school football games, band competitions and more.”