持续发力 美团点评加速布局餐饮B端[Migage]

Source

  北京商报讯(记者 舒志娟 郭诗卉)10月24日,刚宣布获得40亿美元新一轮融资的美团点评在北京举办首届“Co-Line Marketing智能营销峰会”,对营销赋能餐饮提出了新概念和新玩法。在业内人士看来,获得融资后的美团点评将会持续发力餐饮行业,尤其是餐饮的B端市场。

  美团点评餐饮平台战略大客户总经理孙红霞表示,随着餐饮行业逐步进入“下半场”的激烈争夺,用户有效触达、用户留存转化以及运营需求升级已成为商家面临的三大痛点。

  10月19日,美团点评宣布获得了新一轮40亿美元的融资,当时就有业内人士认为获得补血后的美团点评将会重点发力餐饮板块,因为目前餐饮板块的营收在美团点评总营收的占比最高,并且美团点评已经积累了较为丰富的B端餐饮商户资源,为美团点评打开餐饮B端市场起到了积极的作用。

  有业内人士认为,对于餐饮商户而言选择平台最为看重的除了平台在消费者端的影响力外,还看重平台方能够为餐饮商户提供什么样的服务,这也是下一阶段美团点评、口碑等O2O平台重点布局、发力的方向。


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