Apple's annual launch event is about to start — watch it live


[The stream is slated to start at 1:00 p.m. ET. Please refresh the page if you do not see a player above at that time. You can also follow CNBC's live coverage of Apple's even right here .]

Apple is holding a fall launch event on Tuesday. The company has hosted a product reveal every fall since 2011 to unveil iPhone updates and new gadgets.

In addition to three new iPhone models, Apple is also expected to reveal pricing and launch dates for two of its new services, Apple TV+ for video streaming and Apple Arcade for gaming.

CNBC's Kif Leswing contributed to this report.

Subscribe to CNBC on YouTube.